02 / Portfolio mechanics · Aug–Dec 2026
FTD count is not the same as first-deposit value.
Concentrated volume. Balanced value. Two markets create the acquisition signal; eight markets bring modelled first-deposit value back towards balance.
Equal-size marks. Positions within each cluster are arranged for legibility—not country allocation.
Not a classic 80/20 value Pareto: 25% of FTDs are modelled to contribute approximately 45–50% of first-deposit value—not 80%.
Central bar geometry uses the 2.75× scenario. Value means modelled first-deposit amount only. FTD totals are rounded.
01 / Volume engine
India + South Africa
75% of FTD count. Faster learning signal; lower modelled average first-deposit amount.
02 / Value engine
Eight value markets
25% of FTD count. Smaller cohorts; average first-deposit amount per FTD modelled at 2.5–3.0× India + South Africa.
Open any country above to inspect its market, audience, crypto, and CPA evidence from Slide 1.
